A friend sent me the link for a Year of Color which goes through your Instagram account and creates data visualization of all the colors shown. So for 2017-2018 these are my colors. I was close. Today I was talking with another friend, Pon Angara, an amazing graphic designer and brand builder and Story Teller based in Chicago. We were talking about what my brand colors should be. I was leaning toward pink and blue as they are frequently the colors you see through a microscope after you have stained a slide.
Pink is one of my most frequent colors, in all of its variations from deep rose, to pastel, to a dark burgundy. Blue plays a prominent roll too. So if you aren’t sure of your brand colors, run your Instagram feed through the Year of Color app and you may find that your subconscious has already created a brand board for you. Read this article if you are interested in what it means to be creating a brand board.
The shades of pink and blue I wish to use are seen in this artwork of mine.
So my colors are pink and blue, and my main shape is the circle. My next task is to figure out my font and how I will use it. There are just so many details when it comes to branding. The class Magnetic You by Alyson Stanfield of Art Biz Coach was excellent and I am still working to put into practice all that I learned. I figure each hour I put into the business everyday will get me that much closer to my goals.
Branding essentially answers “what is the story you tell and how that relates back to your art?” So the colors and font while they may seem frivolous decisions, they connect back to the story you tell providing continuity so someone can see it in a glance. Colors relate to my fascination with medical microbiology and the circle shape refers to the viewfinder of a microscope as well as the mandala, which is a stylized representation of the universe. Now font is much harder. I used to only use Gils Sans as my first website referred to the graphics of the London Subway. But as I redesigned my website this year, I need to rethink the font…… Any suggestions?